Blami is a brand that sells chalk markers exclusively on Amazon. My role in this project was to redesign the packaging to enhance visibility and appeal in a competitive online marketplace. Since product thumbnails play a crucial role in driving conversions, the redesign focused on making the packaging more eye-catching and legible at small sizes.

As part of my approach, I conducted a competitor analysis to identify gaps in the market. I observed that most competing brands had generic, text-heavy packaging that blended together in search results. To differentiate Blami, I introduced a playful mascot on each product box. Studies suggest that human-like figures naturally attract attention due to our brain’s tendency to prioritize faces in visual processing (a phenomenon known as face pareidolia and supported by research in eye-tracking studies). This strategic addition helped Blami stand out while reinforcing a fun, approachable brand identity.

Additionally, I made strategic decisions about what information to include on each side of the box to maximize key selling points while maintaining clarity and impact.