Hi, I'm Kat Yu!
I am a multidisciplinary designer with 10 years of experience building and growing consumer brands.
Over the past decade, I’ve worked across a wide range of product categories, crafting packaging, brand identities, and visual assets that resonate with real people. My work has appeared on shelves at Target, Walmart, and Dollar General, as well as across major online marketplaces.
Most recently, I was the Creative Lead at Acquco, where I led a team of designers and photographers to scale 22+ brands across Amazon and beyond. I’m especially experienced in designing for performance – creating thoughtful, conversion-driven visuals like listing images, product pages, and packaging that helps brands stand out in crowded markets.